The Signia Group is reimagining the art and business of storytelling.

We're in the business of providing storytellers - the original content creators, niche publishers and brands - with an open digital media platform that delivers rich, authentic and engaging content experiences to a diverse group of audiences everywhere, on any screen or device.

Signia Group

Signia is passionate about the business of enabling and growing an open digital media ecosystem as rich and diverse as the audiences who consume it’s content and ideas every day across millions of screens, everywhere.


That’s why we’re busy building a new digital media platform and ecosystem to support the content creators who share our vision to reimagine the art and science of storytelling.


Who we are?

Innovative digital media company

The Signia Group is an innovative digital media company with a bold vision to reimagine the digital publishing and advertising business. We’re already a proven provider of advanced advertising technology systems to news and media, classifieds and e-commerce companies. We help digital publishing companies to deliver better content, advertising and commerce experiences for their consumers across all screens (desktop, mobile, tablet), all in real-time, whilst continually improving business performance and operational effectiveness.

Our valued customers include multi-national media conglomerates through to specialist niche publishers who each rely on our fast, flexible and modular technology for seamless workflow management, business intelligence, reporting, ad delivery and monetization solutions. Signia has a strong heritage in Scandinavia with its headquarters in Stockholm, Sweden. Our group is expanding with a growing international presence in the U.K., Germany, Israel and Australia. We are now embarking on an exciting phase in our evolution to becoming a global digital media company, so contact us today to find out more or to explore the possibilities of joining us on this journey.

Mosaiq Sponsored Content


Signia provides unique solutions for publishers and brands that connect them with consumers in more engaging and innovative ways. Signia is a holding company for a group of businesses providing advertising technology, publishing software, data analytics and media sales solutions. Our solutions are focused on enabling and sustaining global scale for original content producers, publishers and brands, by dramatically improving user engagement and ultimately ROI for brands.

Signia Technology


Mosaiq is a revolutionary new publishing platform designed for the curation, syndication, delivery and monetisation of high quality digital content (including articles, photos, video, social tools and commerce integration).

Mosaiq is a centralised, holistic Publishing and Advertising technology system, that’s able to enhance the performance of all five key dimensions of ad-supported media in parallel. This enables Mosaiq to generate powerful and lasting benefits to publishers and brands. Read our recent case studies and see for yourself just how powerful Mosaiq is at delivering on this promise.

Mosaiq E-commerce magazine


Fusion is a powerful platform that integrates and streamlines the entire advertising supply chain. It simplifies organisational workflow, from proposal through to orders and sales management, advertising operations and business intelligence. Fusion is integrated with multiple demand-side real-time bidding platforms and is continually evolving to support the growth of the programmatic ecosystem.

Fusion SSB (Server-side Bidding), brings a greatly improved programmatic approach to advertising sales enabled through Real-Time Bidding (RTB), increasing yields for digital publishers by 30-50% whilst reducing administration costs by as much as 70-80%. The SSB product module extends on our flagship product Fusion by adding new and expanded revenue streams for publishers.

Contact us to find out more about how Fusion helps publishers and media companies to run smarter advertising sales businesses.

Signia Media

Signia Media operates a multi-channel media distribution and advertising sales network, powered by Signia’s flagship technology platforms Mosaiq and Fusion.

Signia Media brings its own in-house advertising sales capability, coupled with proprietary ad management and sales workflow technology, enabling the business to maintain greater control over advertising product, pricing, ad serving, data, reporting and customer service functions.

Mosaiq Advertising Opportunities

Quite simply, we make it easier for brands to engage with consumers across any screen, anytime, anywhere. Signia Media provides brands with high quality, engaging advertising solutions that are totally unique and exclusive to Signia.

Find out more about Mosaiq

Case Studies

See what we did for others. Stay up to date with our most recent achievements
Teknikensvärld by Mosaiq

TeknikensVä / Bonnier on Mosaiq

The Problem: Signia, as a long-standing partner and solutions supplier to the Bonnier Group sought to identify and design a content delivery platform to improve the user experience of their digital magazine websites.

The Signia Group is lead by a group of diverse industry veterans with proven experience in building groundbreaking technology, advertising and media businesses.

Our Leadership Team

Chief Executive Officer at Adtoma

Ingemar Johnsson

Chief Executive Officer
Josh Edis at Signia Group

Josh Edis

Chief Operating Officer Australia
Tanja Klinge at Adtoma CFO for Adtoma

Tanja Klinge

Chief Financial Officer
Bo Lagerquist Group Controller

Bo Lagerquist

Group Controller, Executive Chairman
Michał Michałowski Chief Technology Officer

Michał Michałowski

Chief Technology Officer
Henrik Lohk at Adtoma

Henrik Lohk

Chief Operating Officer of Adtoma
Oskar Soderstrom

Oskar Söderström

Chief Executive Officer of Publishing
Tim Ward at Signia

Tim Ward

Chief Business Development Officer
Anders Dahlgren

Anders Dahlgren

Chief executive Officer of Admore


Signia Group is a growing, dynamic and diverse organisation that is passionate about realising it’s vision to build a better, open digital media ecosystem for content creators and producers, publishers, marketers and audiences a like.

We believe in empowering people to take ownership and accountability for their career and entrepreneurial aspirations. That’s why we’re searching for people who want to make a positive difference as part of a bigger group that encourages creative thinking, innovation and getting things done smarter.

Agency Account Manager

We have an exciting role available for an experienced Agency Account Manager based in our Melbourne office Exciting career progression opportunities Learn about all facets of Digital Media The opportunity to influence your career progression   We are a Global New Media business helping Magazine and Website owners maximise revenues via our new media platform.  [...]

Web/JavaScript Developer

Job Description: Do you want to be part of building game changing business software and work in an innovative and entrepreneurial company? Are you a talent, looking for entrepreneurial environment, then we are happy to hear from you! At the Gdańsk office we are currently looking for a solution oriented, team spirited and experienced web developer. …

Contact us

Adtoma AB


Narvavägen 7
114 60, Stockholm
Tel: +46 8 545 784 80


C. K. Norwida 4
Gamma Office,
Gdańsk 80-280


343 Ferrars St,
South Melbourne
VIC 3205

United Kingdom

5 Wardour Street,
London, W1D 6PD
Tel: +44 (0)207 534 0601